We’ve made a few music videos and performance videos with Erica now, so we thought it was a good time to take stock.

Erica is a driven independent artist, running everything herself – the social presence she’s attaining is ever growing.

Our projection series of performance videos saw us have Erica accompany herself on piano, walk all over the piano in a huff, play devil and angel on her shoulders and relive home movies. Each gave a lovely unique visual, matching each songs mood. These have accumulated great viewing results and continue to climb as her profile increases.

And the latest video we’ve made with Erica, Good Guys Gone, was a big style step forward, helping to build on Erica’s identity as an artist. This has had a great performance, with close to 21,000 views on YouTube and thousands of views and likes across various posts relating to the video on Instagram – and counting.

B+A