Working with education recruitment company, Apollo Education, we created a brand identity to stand out from the crowd.

Apollo are on a wonderful mission – to bring more teachers and support staff to children with different learning needs.

Along with their core values, this is why we wanted to create a brand that shone above anyone else in the market. Utilising colours that felt warmer, and more approachable than may exist elsewhere, a scheme that also said AE are confident and proud in their work.

The main lettering has been hand crafted, bespoke for this marque.

Apollo is the Greek God of children and education, and a sun icon is often depicted with the illustrations of the figure. Using the shape of the A as a base, we created a rising sun, with graphic hints to a Greek heritage.