The Society of Moving Arts (SoMA) is a society for performers, dancers, acrobats, aerial circus performers, and more. They bring these artistic skills together and have made a space they can be part of a collective and be supported by.

Our brand for this group is naturally formed around movement. A marque was designed, never to be seen in its original form. The marque has been designed to be kinetic, following the movement of a performance, matching the bodies flow. When viewed digitally, it will always be moving, and when needed static, the video can be paused and published as a distorted, static marque.

Using this technique allows the brand to be seen externally as they see themselves – fluid and moving with artistic finesse.