Type Design
Fashion

Tank Magazine
Masthead Type Design

 

Tank magazine is legendary in the fashion world, which reinvents itself every decade, and it was with great honour to create and refine the masthead for a season of publications.

 

Working with the creative team at Tank, the mission was to take existing typography found in the designs and evolve a new masthead and full typeface. This is a wonderful process, crafting the shapes and forms in each letter, and discovering the commonality between letters, so this forms a full family.

 

Special characters were created to be at the heart of the masthead design, and the rest of the typeface followed.