When you have 3 skyscrapers, 20+ Shangri-la hotels, Olympic sized sports facilities, a multistorey, underground shopping mall and many residential buildings all within a couple of square miles in the heart of Beijing’s CBD, there’s a lot to shout about when wanting to attract prospective visitors.

We made a short teaser campaign to show what you might expect when arriving, and the kind of lifestyle that’s to be had. The films primary audience were investors and had a preview ahead of investment events. It later was repurposed as an ad campaign when communicating to the public.

In collaboration with River Film.